// channel: brand / access granted
CEG helps brands become relevant in the moments, communities and conversations that shape what people watch, buy and believe.
// no finished brief needed. an objective is enough to start.
Across creator campaigns led by our team and the talent we represent.
Brief, strategy, casting, negotiation, contracting, content, delivery, reporting.
We represent creators and we cast outside our roster whenever the brief calls for it.
A team that has worked all four sides of the creator economy, not just the buying side.
// experience_index
+400 other brands and agencies
// services
Take the whole thing, or take the part you are missing. Most brands start with strategy and casting; agencies usually start with sourcing and negotiation.
Audience insight, platform planning and campaign architecture. What role creators play, what they are actually saying and what success is measured against, agreed before anyone is cast.
We longlist broadly, then refine to a shortlist, assessing creators on relevance, audience, creative fit, brand safety and genuine influence, not follower count. Every name that survives comes with the reasoning attached.
Outreach, availability, rates, deliverables, usage rights, exclusivity and contracting. We negotiate creator deals for a living and we know what a fair price looks like from both sides of the table.
Briefing, schedules, creator comms, content reviews, approvals, publishing, logistics and delivery. One team accountable, one point of contact, no gaps between the parts.
Social-first content made with creators rather than at them, built for their channels and licensed for your organic, paid and wider campaign use where that is agreed up front.
Campaign and creator-level performance, content insight, audience response and a straight answer on what worked, what did not and what we would do differently next time.
// sourcing_policy / read this one
Our managed roster is the
starting point. Never the
limitation.
Every creator we put forward is chosen against your objective. When the right creator sits outside our roster, we source them, negotiate with their management and run the campaign exactly the same way. You will always be told which creators we represent and which we do not.
// process
Five stages. You always know which one you are in, what is coming next and who is responsible for it.
We take the objective, audience, platforms, markets, timings and budget. Most importantly, we take your definition of success. If the brief is still forming, this is a conversation, not a form. → you get: a written back-brief confirming what we heard
The campaign approach: creator profile, creative territories, platform mix, deliverable structure and the measurement framework we will report against. → you get: a campaign approach and measurement framework
A considered shortlist with the reasoning attached: audience insight, creative fit, brand safety, recommended role and commercials. Managed and non-managed creators, clearly labelled. → you get: a shortlist with rationale and rates
Outreach, negotiation, contracting, briefing, content reviews, approvals, publishing and delivery. We handle the creators. You handle the approvals you actually care about. → you get: live content, on schedule, on brief
Campaign and creator-level performance, what the audience actually did, the learnings and a clear recommendation for what should happen next. → you get: a full report and a straight recommendation
// why_ceg
There is no shortage of people who will sell you an influencer list. There are fewer who have sat on every side of the deal.
Our team's experience spans making content, managing talent, working at major platforms, building creator businesses and delivering brand partnerships. We know how a creator reads your brief, because we have been the ones reading it.
Reach is easy to buy. Relevance is not. We cast on audience behaviour, trust, creative fit and cultural timing. We will happily talk you out of the obvious name if it will not land.
We protect the creator's voice, because that voice is the reason the campaign works. We also protect your guidelines, your approvals and your commercial requirements. Both, or neither works.
The same people who take your brief negotiate the deal, run the campaign and write the report. No handovers, no mystery about who is accountable, no complexity we invented to justify a fee.
// campaign_records
Every campaign we run is documented to the same standard: the brief, the casting logic, the deliverables, the numbers and the honest learning.
Much of our campaign work sits under client confidentiality, so we do not publish results we have not been cleared to publish. What we will do is walk you through relevant campaigns directly, including the ones that taught us something.
Every record we keep covers the same fields and it is the same standard of reporting you would receive at the end of your own campaign.
request campaign examples// network
A snapshot of the territories we manage and source across. It is not a menu. The right shortlist is built from your brief, not picked off a page.
Long-form YouTube and Twitch audiences who watch for hours, trust the creator's opinion on what to buy and notice immediately when a brand is faking it. Our deepest territory.
TikTok, Reels and Shorts creators built for scale and speed. Best used for launch moments, cultural reactivity and reaching audiences who do not watch long-form at all.
Fitness, food, fashion, tech and everyday-life creators whose audiences arrive already expecting product recommendations and act on them.
Smaller audiences, disproportionate influence. Where credibility matters more than reach, a trusted specialist will outperform a household name every time.
// tell us the objective. we will come back with names and reasons.
// faq
// brief_intake
The more you tell us, the sharper we come back. But if all you have is an objective and a deadline, send that and we will help shape the rest.
// direct line
contact@creatoreconomygroup.co.uk
No finished brief yet? That is fine. Most of the good ones start as a conversation. Tell us what you are trying to achieve and we will help shape the approach.
// end_of_line
Tell us what you're trying to achieve. We'll come back with the names, the reasoning and a straight view on what it will take.