// channel: creator / access granted
Build a career no algorithm can take away.
CEG works with creators who want more than another campaign or another spike in followers. We put the strategy, people, production, commercial thinking and infrastructure around your work. Helping you build an enduring career, valuable intellectual property and businesses that can live beyond any one platform.
Across creator campaigns led by our team and the talent we represent.
You never pay us to represent you. If you don't earn, we don't earn.
It's the reason the brand is paying. We protect it and you can always say no.
We've sat on all four sides of the deal. We know what the other side will accept.
// what we actually do
Talent management is only one part of the job. We help creators build stronger content, unlock new revenue, launch businesses and create something that lasts beyond the next campaign.
The bigger picture.
We define where a creator is going, what they should be known for and which opportunities will actually help them get there. Clear positioning, practical plans and decisions built around the long term.
More ways to earn and better ways to structure them.
Brand partnerships, sponsorships, platform deals, licensing, affiliates, subscriptions, appearances and long-term commercial partnerships. We identify the opportunity, negotiate the deal and manage everything around it.
From the initial idea to the finished upload.
Creative development, formats, production, filming, editing, packaging and distribution. We can strengthen an existing team, build a new one or bring in the right specialists for each project.
Growth with a reason behind it.
We use content, platform strategy and audience insight to help creators reach more of the right people, without chasing trends that weaken the brand or burn out the creator.
Building beyond the feed.
Products, formats, events, shows, communities, licensing and creator-led companies. Where the opportunity makes sense, we can develop, launch and operate new ventures alongside our creators.
The business behind the creator.
Teams, systems, financial visibility, commercial planning, contracts and day-to-day operations. We build the infrastructure creators need to grow without everything continuing to depend on them.
// creative_control / read this one
Your voice is the product.
We don't rewrite it.
The reason a brand is paying is that your audience believes you. A manager who lets a brand flatten your voice into a script is destroying the only asset either of you has. We negotiate hard on creative, we push back on briefs that don't fit and you always keep the right to turn a deal down without having to justify it. No deal is worth your audience deciding you've started lying to them.
// process
No lock-in before you know what you're signing. You'll see the terms before you're asked to agree to anything.
We are already watching. We look at the work, the audience and where it is going, not just the follower count. // or you find us
A real conversation about what you're earning, what you're turning down, what you want in three years and whether we're the right people to get you there. If we're not, we'll tell you. → you get: an honest view of what we'd do differently
Commission, length of term, what's included and what happens if you want to leave, in writing, in plain English, before you sign. Deals you already have are yours and stay excluded. → you get: the full agreement to read in your own time
You get access to our onboarding platform: contract, details, platforms, audience, rate card, payment details and a strategy call, all in one place, tracked, so nothing gets lost in a DM thread. → you get: a real system, not a shared Google Doc
We pitch you, field the inbound, negotiate the deals, hold the contracts and chase the money. You get back to making things. → you get: deals and a manager who answers the phone
// experience_index
Campaign experience across our team and the creators we represent. This is the table we're already sitting at.
+400 other brands and agencies
// roster
We're not chasing follower counts. We're looking for creators whose audience actually listens and who want to build something that lasts.
Long-form YouTube and Twitch creators whose audiences watch for hours and trust what they say about what to buy. Our deepest territory.
TikTok, Reels and Shorts creators built for scale and cultural speed, reaching audiences who never watch long-form at all.
Fitness, food, fashion and tech creators whose audiences arrive expecting recommendations and act on them.
Smaller audiences, disproportionate influence. Where credibility beats reach, a trusted specialist outperforms a household name.
// faq
// introduce_yourself
No showreel required. Your handle and a sentence about what you're building is genuinely enough to start.
// direct line
contact@creatoreconomygroup.co.uk
A person reads every one of these and you'll get an answer either way, including if the answer is no. Silence is the thing we hated most about this industry, so we don't do it.
// end_of_line
If you're building something that should outlast the algorithm, we should talk.