CPM & sponsored post rate calculator
CPM, cost per 1,000 views, is the fastest way to sanity-check what a sponsored post is worth. Type any two of views, CPM or deal value below and the third fills in automatically, for creators pricing a deal and brands sanity-checking a brief.
CPM here means cost per 1,000 views, not followers: it's what brands actually pay for. Presets span entertainment ($8) to finance/business ($45) per niche, drawn from CEG's benchmarks. See the full breakdown in the package builder.
// Basic CPM calculator
// Frequently asked questions
What is CPM in influencer marketing?
CPM stands for cost per mille, the price per 1,000 views. It's the standard way brands and creators compare sponsored content rates across different follower counts and platforms.
How much should I charge for a sponsored post?
It depends on your platform, niche and audience quality more than your follower count. As a rough start: multiply your average views by your CPM (industry ranges run roughly $8–$45 per 1,000 views depending on niche) and divide by 1,000, then factor in usage rights, exclusivity and whitelisting in the package builder for a fuller number.
What's a good CPM rate for creators?
It varies a lot by niche. Entertainment and gaming content tends to sit lower ($6–$20 per 1,000 views); finance, tech and business content commands the highest rates ($20–$45+). Use the niche breakdown in the package builder to see where your content sits.
Does follower count or views matter more for pricing?
Views, almost always. A creator with fewer followers but consistently high view-through and engagement will out-price a bigger account with a quieter audience. Brands are paying for attention, not a number in your bio.
How accurate is this calculator?
It's a starting point, not a quote. Real deals also move on exclusivity, usage rights and the strength of the relationship between creator and brand. Use the range as a sanity check, not a final number.
What's the difference between this and the package builder?
This tool is views × CPM = deal value, useful for a quick gut check. The package builder factors in platform, niche benchmarks, deliverable type, usage rights, whitelisting and category exclusivity, and lets you stack multiple deliverables into one exportable package.
Can brands use this too?
Yes. It's built for both sides. Creators use it to price a deal with confidence; brands use it to sanity-check a brief before it goes out.