// insights
Practical guides on rates, contracts, representation and creator marketing from the team at Creator Economy Group.
How much do influencers charge for brand deals in 2026? See CEG's CPM benchmarks by niche, how to calculate your rate and how to price usage rights.
What does a creator talent manager do? Discover how managers handle brand deals, contracts and long-term growth plus when creators need one.
How much commission do talent managers charge? Typical flat rates, how CEG charges, what income is covered and the contract clauses to check before you sign.
Understand influencer content usage rights including paid ads, whitelisting, licensing periods and practical contract negotiation questions.
Learn how to create an influencer media kit with the metrics, examples and information brands need before booking a creator partnership.
Learn how to measure influencer marketing ROI using revenue, attribution, CPA and practical campaign reporting examples.
Micro vs macro influencers: compare reach, audience fit, cost and measurement to choose the right creators for your brand campaign.
Learn how to build a creator ambassador programme with clear goals, fair incentives, content expectations and performance measurement.
How to disclose sponsored content in the UK and US: ASA and CMA rules, FTC guidance, where to put the label, gifted products and a practical checklist.
An influencer brand deal contract checklist: deliverables, payment terms, usage rights, exclusivity, approvals, cancellation and the red flags to question.
// free tools