(Free) Advanced sponsorship rate & package builder
Factor in platform, niche, deliverable type, usage rights, whitelisting and category exclusivity for a fuller sponsorship rate estimate, then stack multiple deliverables into one exportable package.
Rates are built from CEG's internal creator sponsorship pricing benchmarks (niche CPM tables across YouTube, TikTok, Instagram, Twitch and Kick), combined with deliverable, usage-rights, whitelisting and exclusivity multipliers, so the estimate moves with the actual terms of the deal, not just your follower count. Just want a quick gut check first? Try the basic CPM calculator.
// Advanced rate estimator
// Package builder
// Frequently asked questions
How accurate is this calculator?
It's a starting point, not a quote. Real deals also move on exclusivity, usage rights and the strength of the relationship between creator and brand. Use the range as a sanity check, not a final number.
Where do the CPM benchmarks come from?
CEG's internal creator sponsorship pricing benchmarks, covering YouTube, TikTok, Instagram, Twitch and Kick across ten content niches.
What does the package builder add on top of the estimate?
It lets you stack multiple priced deliverables (different platforms, deliverables or quantities) into one line-item table with a bulk and overall discount, then export the whole thing as a CSV.
What is usage rights pricing for sponsored content?
Usage rights determine how long and how widely a brand can reuse your content beyond the organic post, running it as an ad, on their website, in a pitch deck. Organic-only costs the least; a fixed-term paid usage licence adds roughly 25% per month; a full buyout (broad, indefinite usage) typically runs 2–2.5× the base rate.
What is whitelisting (Spark Ads / Branded Content Ads) and how does it affect pricing?
Whitelisting lets a brand run paid ads directly from your handle: your face, your engagement, their targeting and budget. Because it extends your reach and identity into their media spend, it typically adds around 30% per month on top of the base rate.
What is category exclusivity in a sponsorship deal?
Category exclusivity means you agree not to promote a competing brand for a set period. It's priced on a sliding scale: a 2-week exclusivity window adds roughly 10%, rising to 2× the base rate for a full year, since you're giving up other deals in that category for the term.
Can brands use this too?
Yes. It's built for both sides. Creators use it to price a deal with confidence; brands use it to sanity-check a brief before it goes out.